Pulse · Northwood Co. · Last 30 days
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Overview
Northwood Co. · all channels · Apr 9 – May 9, 2026
Spend
$184,312
▲ 12.4%
Conversions
2,418
▲ 4.1%
CAC
$76.20
▲ 18.0% vs LW
ROAS
3.42×
▼ 6.8%
Spend & conversions
Trailing 30 days · all channels
SpendConversions
Top campaigns
Sorted by ROAS
| Campaign | Spend | ROAS |
|---|---|---|
| Spring · Pro | $42,180 | 5.1× |
| Lookalike · 30d | $28,940 | 4.6× |
| Retarget · cart | $22,310 | 2.1× |
| Brand search | $18,704 | 8.4× |
| Cold · TikTok | $15,210 | 1.8× |
Anomalies & opportunities
Pulse flagged these in the last 24 hours
| Signal | Channel | Impact | Recommendation | |
|---|---|---|---|---|
| CAC spike on Meta "Cold · prospect" audience CPM up 38% | Meta | +$3,120 / wk | Pause "Cold · prospect" Tuesday; shift to lookalike-30. | |
| Creative fatigue 3 ads > 14 day, CTR ↓ 42% | Meta | $1,800 wasted | Refresh hooks; rotate static → UGC. | |
| Brand search underspending IS 71%, ROAS 8.4× | +$5,400 / wk | Lift daily cap by $400. |
