Brand Guidelinesbuddyassist.ioVol. 01 · 2026
The Buddy Assist brand book

A friendlier
way to talk
to data.

This is the reference for how we look, sound, and show up. Built for the team, partners, and anyone who helps tell our story.

§ 00 / INTRO

About this guide.

Buddy Assist turns static data into agents you can actually talk to. These guidelines keep the brand feeling like what we build — warm, sharp, and endlessly useful.

Who this is for

Anyone producing Buddy Assist communications — designers, writers, partners, vendors, and internal teams.

What's inside

Brand story, logo rules, color, typography, voice, and application references you can reach for today.

When to ask

If the guide doesn't cover it, default to the nearest principle and send us a note. The brand is a living system.

§ 01 / STORY

The idea.

Data shouldn't sit on a shelf. We build agents that make it curious, responsive, and — for the first time — genuinely helpful.

Mission
We turn dormant data into a buddy that answers.
One agent. One question. One click to insight.
Positioning

Buddy Assist is the agent platform that sits on top of your existing data — spreadsheets, docs, warehouses, product telemetry — and makes it conversational. No dashboards to learn. No queries to write. Just ask your buddy.

Principles
01

Helpful before clever.

Every surface should solve something. Cleverness is a reward for doing the work, never a substitute.

02

Answers, not dashboards.

We reduce effort between question and insight. Charts serve answers — not the other way around.

03

Friendly is a feature.

Warmth isn't decoration. A buddy tone invites the questions people were afraid to ask.

04

Trust the receipts.

Every agent answer cites its source. Confidence is earned through transparency, not claims.

§ 03 / CLEARSPACE

Room to breathe.

Protect the mark with a clearspace equal to the height of the sparkle. Keep it unobstructed — no text, imagery, or other marks inside this zone.

Minimum clearspace
x = height of the sparkle ✦
Minimum size — digital
Wordmark · 120px wide
Icon · 16px wide
Minimum size — print
Wordmark · 24mm wide
Icon · 8mm wide
§ 04 / MISUSE

Don'ts.

A few common pitfalls. When in doubt, use the supplied master files as-is and place them on approved brand colors.

×Don't stretch or squash the logo.
×Don't rotate or tilt the mark.
×Don't crowd the clearspace.
×Don't place on non-brand gradients.
×Don't reduce opacity or ghost the mark.
×Don't apply drop shadows or effects.
§ 05 / COLOR

Color.

Three colors do most of the work. Ink gives us authority, paper gives us room, and signal green is the spark.

Primary palette

05.1
50%
Ink
HEX   #0A0A0A
RGB   10 · 10 · 10
CMYK 75 · 68 · 67 · 90
PMS   Black 6 C
40%
Signal Green
HEX   #2FC463
RGB   47 · 196 · 99
CMYK 72 · 0 · 79 · 0
PMS   2257 C
10%
Paper
HEX   #FFFFFF
RGB   255 · 255 · 255
CMYK 0 · 0 · 0 · 0
PMS   —

Signal green scale

05.2
100#E8F9EF
200#BFEFD1
400#7EDDA1
500#2FC463
700#1E9E4B
900#0E6A30

Ink & paper scale

05.3
00#FFFFFF
50#F6F6F4
100#EAEAEA
400#9A9A9A
800#3A3A3A
950#0A0A0A

Usage ratios

05.4

Paper leads, ink anchors, green accents. Flip the ratio on bold moments — full-bleed green is reserved for hero surfaces.

Standard
Paper 60%Ink 30%Green 10%
Ink-forward
Ink 60%Paper 30%Green 10%
Hero moments
Green 70%Ink 20%Paper 10%

Accessible pairings

05.5
Ag
19.3AAA
Ag
19.3AAA
Ag
10.1AAA
Ag
8.2AAA
§ 06 / TYPOGRAPHY

Typography.

Space Grotesk handles expression — the headlines, the big moments. Inter handles everything else — the reading, the UI, the fine print.

Space Grotesk

Primary typeface. Used for display, headings, and any expressive moment where the brand speaks first.

PRIMARY · DISPLAY
Aa
Inter

Secondary typeface. Used for body copy, UI, technical text, and anything that needs to stay readable at length.

SECONDARY · TEXT
Aa

Type scale

06.2
Display
Grotesk · 72 / 68 tracking −0.03em
Ask your buddy.
Marketing · Hero
H1
Grotesk · 48 / 48 tracking −0.025em
The agent platform for your data.
Page titles
H2
Grotesk · 32 / 36 tracking −0.02em
Static data, made interactive.
Section titles
H3
Grotesk · 22 / 26 tracking −0.01em
Bring your own data sources.
Sub-sections
Lede
Inter · 20 / 30 tracking 0
Point Buddy at your spreadsheet and start chatting in under a minute.
Intro paragraphs
Body
Inter · 15 / 23 tracking 0
Every answer comes with receipts — a trace of the exact rows, tables, or documents it drew from.
Long-form
Small
Inter · 12 / 18 Medium 500
Meta, labels, footer text, and form helpers.
UI · meta
Mono
JetBrains · 11 +0.1em uppercase
SYSTEM · TELEMETRY · AGENT_V1.2
Code · kickers
§ 07 / VOICE

Voice & tone.

We talk like a brilliant colleague who remembers your name. Confident, kind, and clear — never over-engineered.

Trait 01

Warm, not cute.

We're a buddy, not a mascot. Friendly enough to ask anything, professional enough to take to the boardroom.

Trait 02

Plain English.

Jargon hides meaning. Use short words, real verbs, and stakes the reader actually cares about.

Trait 03

Receipts, always.

Claims get evidence. If we promise insight, we show how it was earned — in the product and in our copy.

Trait 04

Confident without swagger.

We are good at what we do. We don't need to shout about it. The product does the bragging.

Do / Don't

07.2
Do

“Point Buddy at your spreadsheet. Ask it anything.”

Don't

“Leverage our RAG-powered tabular ingestion pipeline to unlock data-driven decisioning.”

Do

“Your buddy couldn't find that. Want to try rephrasing?”

Don't

“Error 4002: The query vector returned zero semantic matches.”

Do

“Every answer comes with its receipts.”

Don't

“Buddy features best-in-class hallucination mitigation architecture.”

§ 08 / APPLICATIONS

In the wild.

A few reference applications for how the system comes together across product, marketing, and collateral.

Marketing · Billboard
Your data finally
gets a buddy.

The agent platform that turns spreadsheets, docs, and warehouses into a conversation.

buddyassist.io
Favicon · App icon
16 · 32 · 64 · 128 · 512 px
Priya Nair
Solutions Engineer
priya@buddyassist.io
Agents for your data ✦
Product · Chat
What were our top 3 accounts by revenue last quarter?
Sure — here they are with receipts from sales.xlsx ✦